our services
Advocacy and Stakeholder Relations
Destination Development and Management
Destination Development and Management
Successful advocacy plans engage and garner support from a broad range of community stakeholders. Successful plans are multilateral and audience segmented. The plan's developer must fundamentally understand community stakeholders’ goals and priorities and be able to identify opportunities for collaboration and strategic alignment.
Educating the community about the value of tourism requires a well-designed plan that speaks to the multi-faceted value and the importance of tourism to local communities. Destination marketing organizations can increase community support and advocacy through a grassroots approach that connects tourism officials to the community through programs that benefit the community. The development of a nonprofit 501c3 organization that supports community initiatives, addresses workforce development, and provides opportunities for the community can be the engine that fuels tourism advocacy in communities. Contact us to start the discussion about developing a 501c3 nonprofit for your DMO and/or to prepare an effective advocacy and community relations plan.
Destination Development and Management
Destination Development and Management
Destination Development and Management
Tourism product development requires working with city government officials to develop or expand visitor services that can increase the tax base, add to DMO revenue, and create a better visitor experience for the traveling public.
Understanding the community’s strategic plan and vision is key to garnering support from civic leaders and their support for tourism initiatives.
We have experience assisting with the development of a tourism public improvement district and managing the daily operations, developing leisure and event transportation systems and services, and managing tourism beautification projects. Contact us for a consultation.
Core Clarity: Building Strong and Cohesive Teams
Enterprise: Travel Books and Products | Inspiring Travel for Tomorrow’s Travel Leaders
Enterprise: Travel Books and Products | Inspiring Travel for Tomorrow’s Travel Leaders
The workplace environment has changed. In this post-pandemic era, the tourism labor market has been disrupted. Strategic business leaders are looking for opportunities to stabilize their workforce, to develop cross-functioning teams, and to create unified team environments while remaining competitive.
Developing a successful team starts with understanding, appreciating, and relying on the strengths of every team member. Proven to increase the performance of both individuals and teams, CoreClarity is a trusted framework and methodology built on Gallup’s CliftonStrengths® Assessment.
The CliftonStrengths Assessment, invented by Don Clifton, is used by organizations and millions of people to drive better performance in workplaces and to improve their employee relationships with others.
Equip your team with the tools they need to succeed. One and two-day workshops are offered. Contact us to schedule a consultation.
Enterprise: Travel Books and Products | Inspiring Travel for Tomorrow’s Travel Leaders
Enterprise: Travel Books and Products | Inspiring Travel for Tomorrow’s Travel Leaders
Enterprise: Travel Books and Products | Inspiring Travel for Tomorrow’s Travel Leaders
J Sterling Group LLC has just released new travel books and travel products for children and adults. The travel book series was written to capture the attention of young readers and to encourage travel while celebrating the richness and abundance of travel destinations in the U.S.
The book series features the adventures of a young boy as he experiences the joy of travel with his family while exploring new places in the U.S. Chew Your Way to a Sunny Day is the first book in a series of books about a young boy who addresses his fears, hopes, and dreams through travel experiences.
A Texas edition of Chew Your Way to a Sunny Day is available. The book is full of color, sugary delights, and a surprise ending to capture the attention and imagination of readers.
To place an order for books or products or to send an inquiry, email contactus@jsterlinggroup.com.